The SING! Music Business Summit presents free seminars on a variety of topics related to the music industry. This seminar is presented by Eric Alper, who the past 25+ years, has been at the forefront of the Canadian entertainment industry –making the Public in Public Relations his business. His enthusiasm, encyclopedic knowledge of the past and present have made him the go-to for music in Canada. He is also host of one of the top-rated SiriusXM shows “ThatEricAlper”. With over one million follower, friends and connections across his social media platforms; Caroline Horcher, An experienced communications professional who owns Catalyst Communications, she creates strategic, high-impact messaging to inform, persuade, and inspire a wide range of diverse audiences.

Sponsored by Canadian Music Spotlight, Long and McQuade Musical Instruments, and Ontario Creates

Clinician Bios:

For the past 25+ years, Eric Alper has been at the forefront of the Canadian entertainment industry – making the Public in Public Relations his business. His enthusiasm, encyclopedic knowledge of the past and present have made him the go-to for music in Canada. He is also host of one of the top-rated SiriusXM shows “ThatEricAlper”. With over one million followers, fans, connections, and even more followers across his social media platforms, it’s clear to understand why he has been named a “must follow” by Billboard, Paste and National Post among others. He has been a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 168 JUNO Award nominated-albums (and 14 in 2024), including 46 JUNO Award, 58 Canadian Folk Music Award, and 126 Maple Blues Award-winning albums, and 27 #1 songs on the Indigenous Music Countdown and is also truly honoured to work with some of the biggest and most important artists of our time. 

Caroline Horcher is a media relations, communications, and marketing specialist with more than 15 years of experience helping organizations shape and share their stories in compelling, newsworthy ways. Publicist for SING! The Toronto International Vocal Arts Festival since its inception in 2012, Caroline has also led communications and public relations campaigns for a variety of organizations across the non-profit, healthcare, and corporate sectors. Connect with Caroline at linkedin.com/in/caroline-horcher.